Project type: hyperlocal marketing website design / development
Industry: real estate
This is a hyperlocal real estate marketing website, targeting the Main Street neighbourhoods of Vancouver, BC.
Hyperlocal real estate marketing is marketing to a clearly defined local geographic area, usually a small area such as a region, city, neighbourhood, zip code or even a block; in this case, the neighbourhoods around Main Street Vancouver. Hyperlocal City Guides become a local magazine and directory, featuring monthly restaurant and business reviews, upcoming local events, and news that is specific to the local real estate community.
There’s neighbourhood information, and a neighbourhood map, and a directory of local schools, restaurants, nightlife, real estate, shopping, travel and lodging, sports, arts and entertainment, and home and professional services. The creation of the directory provides an opportunity for the Realtor® to reach out and meet local business owners and network at local business functions.
Hyperlocal marketing is definitely not a build it and forget it strategy. It takes some time to build readership, and there’s a commitment to providing fresh neighbourhood articles and posts each week, tied in with social media promotion, but hyperlocal city guides can certainly become the ‘go to’ website for most Google and Bing topic searches within the neighbourhoods within about two years.
LiveMain was built as the first in a series of hyperlocal sites, followed by the LiveKelowna City Guide, and more are planned. Each hyperlocal city guide website has a featured Realtor®, mortgage broker, home insurance agent, etc. IDX (MLS Reciprocity) results for local properties in the neighbourhoods discussed, with the featured agent as the contact for inquiries, are used to monetize the websites.