Internet Marketing Blog

The Ideal Website Is Responsive Ethan Marcotte coined the term late 2008, and in 2011 published the book titled "Responsive Web Design." It was a game changer.  Nearly two years have passed since The Ideal Website series first went online, and responsive web design has become mainstream. Google loves “responsive”! According to a study released by Google, “What...

The Ideal Website Converts Visitors into Leads and Customers At the end of the day, the only reason for having your website is to increase sales and grow your business. It’s not about winning design awards (except perhaps for the designer 🙂 ). It’s not about about developing a large internet audience. If you can’t...

The Ideal Website Accommodates the Three User Types Your website will receive three types of visitors: 1) Search-oriented user2) Menu-oriented user3) Media-oriented user The search-oriented user will locate the search field on your site and enter keywords, hoping to be presented with a list of several pages that cover their topic of interest. They will select the one...

The Ideal Website is Attractive Enough Effective Internet marketing follows the 80/20 rule; where 80% of your investment is ‘SEO’, 'content marketing' and 'social media' (promoting the hell out of your website and brand online) and where only 20% is the website itself. A pretty website without top rankings on Google, Yahoo! and Bing is...

The Ideal Website is Very Search Engine Friendly Over 80% of the traffic on most successful websites will come from being listed on the first page (top-5) on Google, Bing and Yahoo! The rest of your traffic will typically come from PPC (pay per click) advertising, inbound links from theme related websites and social sharing. If...

The Ideal Website Targets the Right Topic & Keywords One of the biggest mistakes website owners make is targeting keywords that are unlikely to provide a return. Achieving a #1 ranking on Google for a keyword search term nobody is searching for is a waste of time and money. Targeting highly competitive keywords you can't realistically...

Last week a client asked me to define the ideal website, based upon nearly 22 years in the web development and SEO business. I don’t always include all of these components in a proposal or even include them in our own sites. However, if I had to describe a site that would be perfect, where...

If WordPress is free, shouldn’t my WordPress website be free? I get that question all the time. I look at WordPress as a free plot of land... one of those government 50 year leases. What you build on your lot will determine the value of the finished property. The size, calibre of materials and finishes, the...

Isn't Attractive Web Design Enough? I'm often asked if regular blogging and social media are really necessary, if the web designer did a nice job. If you live in a small community like Squamish, where there may be no more than 1 or 2 competitors, you’re satisfied with the number of customers you have, and...

Baffled By Your Website's Dismal Results? The most common question I'm asked is whether a website can actually generate leads. A valid question, considering most small businesses have had their sites for years, without scaring up enough new business to cover the costs, much less deliver a return on investment. I've compiled a short list...