Is having 'valuable' content essential in earning Google rankings?
If you live in a small town, where there's no competition at all, you might show up in the top-5 on Google and Bing simply because there are no other pages and posts.
Google and Bing rank pages. They don't care if you believe your website's cool, and neither do your visitors.
You will never earn top-5 search engine rankings on Google for the content that does not exist on your website.
So yes, you do need 'epic' ridiculously valuable content and a distribution/promotion strategy to earn search engine rankings and a steady stream of qualified buyers to your website. What is epic content? It's the best damn page on the entire internet for your target keywords and topic.
Is professional conversion copywriting important to our success?
If you've already got plenty of traffic to your site, but you're getting very few leads and sales from it, you can conclude that you need more effective copy, and a conversion strategy.
There needs to be a customer journey that takes visitors through a tried and proven process, engages them in your sales funnel, and converts members of your audience into leads you can nurture, and real paying customers. If that's not happening, your copy isn't doing the job.
The Ideal Website Is Responsive Ethan Marcotte coined the term late 2008, and in 2011 published the book titled "Responsive Web Design." It was a game changer. Nearly two years have passed since The Ideal Website series first went online, and responsive web design has become mainstream. Google loves “responsive”! According to a study released by Google, “What...
The Ideal Website Converts Visitors into Leads and Customers At the end of the day, the only reason for having your website is to increase sales and grow your business. It’s not about winning design awards (except perhaps for the designer 🙂 ). It’s not about about developing a large internet audience. If you can’t...
The Ideal Website Accommodates the Three User Types Your website will receive three types of visitors: 1) Search-oriented user2) Menu-oriented user3) Media-oriented user The search-oriented user will locate the search field on your site and enter keywords, hoping to be presented with a list of several pages that cover their topic of interest. They will select the one...