I'm Cole Wiebe; Whitewolf Design's lead web developer and copywriter. I have a small team of designers, coders and content writers. I'm a firm believer in proprietorship, and the buck stops with me. Much of the content writing, copywriting and web development is still completed by me; and everything is meticulously checked by me.
I've been designing marketing materials, writing copy and content for over 34 years. I graduated with a photographic arts degree in 1983, and began a career in 'art and copy' in 1987, working in the magazine publishing industry. In less than a year I had advanced to become the lead designer and editor for one of the publications.
Whitewolf Design originated in 1996 as White Wolf Airbrush. The name "White Wolf", incidentally, comes from a nickname I picked up while working for two winter seasons as an ice road trucker, based out of Tuktoyaktuk, NWT. Driving truck in the high arctic was a nice break from the desk.
As an illustrator, I airbrushed everything from t-shirts to race cars, Harleys and large wall murals, as I began to adapt my techniques to Photoshop and the Wacom tablet. In February 1997, the shift was made from print design to web design, under the name Whitewolf Design Co.
In the early years, I had more time, and taught internet marketing and web design courses at the college level. I still enjoy teaching clients how to create and edit content on their own websites in video tutorials.
Copywriting, content marketing strategy and SEO have become a very important part of the business over the years. Whitewolf Design has become an international business, and our small team has worked with clients in North America as well as Europe.