Squamish Web Design & Development (Since 1997)

User-first design

User first, or user-centred design (UCD), focuses on what users need before balancing this with the technical requirements, business needs, and owner/management preferences. This approach involves user profiling (an understanding of the audience and your ideal customer), user journey mapping and usability testing. User experience (UX) becomes the primary focus, and creating the shortest path — number of clicks to the information users are most interested in — central to the design. Lightning quick page loads are also very important.

Putting the user first is an ongoing process, with course corrections that result from A/B split tests and user feedback. If increased usage and improving conversion rates are important, to improve the bottom line, user first is the ideal design approach.

Our definition of a great website

It's mobile first and platform agnostic

Most of your visitors are likely to be visiting your site from a mobile device. We build sites that provide an excellent user experience on mobile phones, tablets, laptop and desktop computers. We test the sites we build on Mac OS and Windows computers, Apple iOS and Android mobile devices. And then we test them in Edge, Safari, Firefox and Chrome browsers.

It's flexible and scalable

Based upon the content you will be presenting to your users, we will identify the page templates, blocks and other tools we’ll need to build or assemble to deliver that content. It will be easy to create your content, including complex landing pages, or ecommerce products. Your site will also be designed so that it can grow to where it needs to go, over the next few years.

It's fast loading

We do our best to deliver a really fast-loading site, for the best user experience. This is an area where the client’s wish list can often make a difference, and we will advise against using some plugin extensions that can add significantly to code bloat, and reduce your site's performance.

It's custom built just for you

We like to stay clear of off-the-shelf themes (unless a client has very specific requests). In order to meet the requirements of many different layouts and designs, most of the popular themes suffer from severe code bloat, which can make your site load very slowly, particularly on mobile devices. Also, off-the-shelf themes can be very limiting… so you get what you get. We believe we can provide the best user experience and custom tailored solution for you by doing a custom build.

It's easy to use, with personal training

Your WordPress pages, posts or products can be virtually as easy to create and update as a Word document.

Many web designers just install a generic WordPress training solution. Those training libraries are screencast on another website, and won’t always reflect the software combination and setup used in your own website.

Therefore, we prefer to screencast custom tutorial videos, made in the WordPress dashboard of your own website, just for you, covering all the basic edits and content additions you are likely to make on your site, step-by-step.

We're also just a phone call, text or email away, if you have a question about making edits to your site.

Ongoing maintenance is available

Many web designers and developers build the sites to be handed off for any future maintenance, with developer notes for future webmasters. That's not us.

We are in the business of building long term relationships. We have provided ongoing webmaster services to our clients for over 22 years. We offer a WordPress Care service to you with a very preferential hourly rate.

It's secure, and built to last a long time

We build WordPress websites to be secure. To remain secure, they need regular backups and software updates, and at times, some tweaks to the security software.

We recommend having these completed monthly by us, as part of the WordPress Care webmaster services we offer. However, there are managed hosting and other automated 3rd party solutions that can take care of backups and even software updates, if preferred.

We build our sites to last a long time. We try to only use premium plugin extensions in our client sites, so they will be supported for a very long time. (There have been times when the customer wanted a unique feature, and we took a calculated chance on an extension we don’t have experience with, to fulfill that request.)

A well built WordPress site, like a quality car, can run for a very long time if it’s properly maintained.

The way we like to work

We like to begin any new website with a discovery process. It’s important for us to understand your business, desired outcomes and our target audience. We then move to the wireframing / prototyping stage of the design, mapping out your site’s flow and sales funnel strategy. Once we’ve established how we’re going to attract the ideal buyers to your website, and our conversion strategy for turning those visitors into leads and customers, we can create mood boards and design mockups for your approval.

When we’re agreed on exactly what we’re building, we’ll begin the development phase. After all the menus and shell pages have been created, we’ll take a navigation walk-through, and then we can begin any copywriting, and populating the pages with content. Following the launch, it’s time to begin marketing your site, rolling out our SEO and content marketing strategy, to attract potential buyers to your site and engage them in your sales funnel.

Not every website project has all these steps, due to budget considerations and client priorities, but for maximum results, this is the process we recommend.

Squamish Web Design Packages & Pricing

Freelance

$1000
  • 1 hour brainstorming meeting
  • WordPress theme
  • Brand theme customization
  • Mobile responsive
  • Gutenberg page editor
  • Google Maps embed
  • Social media integration
  • Contact form
  • Mailing list plugin
  • Photo sourcing
  • 2 rounds of content revisions

*Plus $300 per website page
(ie: A 5 page website with Home, About, Services, Blog, Contact would cost $2500)

Professional

$2500
  • 1 hour brainstorming meeting
  • Customized WordPress theme
  • 3 - 4 custom icons
  • Mobile responsive
  • Advanced Custom Fields
  • Google Maps embed
  • Social media integration
  • Social sharing
  • Contact form
  • Mailing list plugin
  • Photo sourcing
  • Google Analytics setup
  • XML and HTML sitemaps
  • 404 redirect
  • SSL setup
  • 3 rounds of content revisions
  • 1 custom screencast tutorial video

*Plus $300 per website page
(ie: A 5 page website with Home, About, Services, Blog, Contact would cost $4000)

Business

$7000
  • 3 discovery / brainstorming meetings
  • SEO / content marketing strategy report
  • 3 custom design mockups
  • Custom WordPress development
  • Customized WordPress dashboard
  • 4 - 6 custom icons
  • Mobile responsive
  • Advanced Custom Fields
  • Google Maps embed
  • Social media integration
  • Social sharing
  • Contact form
  • Mailing list plugin
  • Photo sourcing
  • Google Analytics setup
  • XML and HTML sitemaps
  • 404 redirect
  • SSL setup
  • 3 rounds of content revisions
  • 3 custom screencast tutorial videos

*Plus $300 per website page
(ie: A 5 page website with Home, About, Services, Blog, Contact would cost $8500)

Enterprise

$12000
  • 3 discovery / brainstorming meetings
  • SEO / content marketing strategy report
  • Analysis of competitors with report
  • Mood boards
  • 5 custom design mockups
  • Wireframing and prototyping
  • Custom WordPress development
  • Customized WordPress dashboard
  • 4 – 10 custom icons
  • Mobile responsive
  • Advanced Custom Fields
  • Google Maps embed
  • Social media integration
  • Social sharing
  • Contact form
  • Mailing list plugin
  • Photo sourcing
  • Google Analytics setup
  • XML and HTML sitemaps
  • 404 redirect
  • SSL setup
  • 3 rounds of content revisions
  • Credit for 5 hours of copywriting
  • Google speed test and optimization
  • 5 custom screencast tutorial videos
  • $200 WordPress Care webmaster fund bonus credits

*Plus $300 per website page
(ie: A 5 page website with Home, About, Services, Blog, Contact would cost $13500)

Answers to common questions

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