Over 80% of the traffic on most successful websites will come from being listed on the first page (top-5) on Google, Bing and Yahoo! The rest of your traffic will typically come from PPC (pay per click) advertising, inbound links from theme related websites and social sharing. If your site isn’t listed in the first page of SERPs (search engine results pages) your site should be considered ‘invisible’ to the Internet.
Most sites aren’t search engine friendly. They don’t rank well because they don’t deserve a top position. They have very little content and the content they do offer isn’t considered of much value to searchers. Typical ‘toot your own horn’ ad copy on the home and about us page, tables of prices, forms, photo galleries, JavaScript widgets, most short description shopping cart pages, etc. are not good content.
Search engines love fresh unique content that is rich in naturally occurring keywords, internally linked to other theme content in the site. Content should be added at least weekly or even daily. Ridiculously valuable pillar content encourages naturally occurring links from other theme-related websites and trackbacks from blogs. Over time a website or blog will accumulate hundreds or even thousands of posts and/or long form articles.
Developing valuable content involves a commitment. Many companies have several bloggers or a designated writer. If your company does not have anyone with the time or skill set to create ridiculously valuable content on a consistent basis, there are SEO copywriting services and web content writers who will help make your site search engine friendly, build inbound links and drive traffic.
Cole has been designing and developing websites since 1997. He’s a content strategist and writer, conversion copywriter and online marketing coach.
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