Project type: custom web design / development, content writing, copywriting and order fulfillment services
Industry: straight razors and wet shaving supplies
This website project began as a website re-design, but quickly evolved into a content marketing project. A new logo was needed, and we designed one with an old world feel. The Victorian wallpaper background also supported the vintage razors and way of shaving.
I'm a straight razor shaver and vintage/antique collector of razors, so I was the natural content writer and copywriter for this niche market. I handled all the promotions and social media marketing as well.
I also became involved in order fulfillment. Each item was carefully bubble wrapped, and a hand written card was included with each order, with a wax seal to close the envelope. Straight razors were carefully wrapped in anti-corrosion paper and also sealed with wax.