Last week a client asked me to define the ideal website, based upon nearly 22 years in the web development and SEO business. I don’t always include all of these components in a proposal or even include them in our own sites. However, if I had to describe a site that would be perfect, where client budget and their personal design tastes and requested features weren’t a factor, here is my definition of the perfect website:
As a business marketing investment, your website is not on the world wide web as a cultural art experience or to provide free information resource; it’s advertising. Advertising that is effective generates plenty of sales, and it represnts a solid business investment. A business website should bring in more than one dollar in profit for every dollar invested. If it doesn’t your Internet marketing sucks.
Developing a ‘web presence’ without revenue and a positive cash flow is ridiculous and just bad business.
The greatest myth in Internet marketing is: If you build it they will come. I think that only worked in Field of Dreams :-). Web design, without a solid marketing strategy, perfectly executed, is only going to produce a business liability. (What else would you call an advertising project that costs more money than it ever generates in revenue.) Over 90% of all websites fail. They have little or no traffic. And the few visitors they receive do not convert into customers.
I attended an SEO conference a while back and one of the speakers opened with,
Cole has been designing and developing websites since 1997. He’s a content strategist and writer, conversion copywriter and online marketing coach.
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