CMS Platform: WordPress
Framework: Houzez theme
Project Type: SEO / content marketing design / development
Industry: real estate
Back in 2014, I constructed a site for Vivien at vivienyang.ca. The intended geographic region was South Surrey/White Rock, and we created content for a few months that promoted relevant keywords. A great deal changed over the three years that ensued. She bought the .com domain and now has White Rock, Maple Ridge and Downtown Vancouver as target cities.
Gaining top-5 rankings in a particular geographic area, especially since there are more than 11,000 enlisted Realtors® in the RBGEV (Real Estate Board of Greater Vancouver), is no small accomplishment. To win top rankings for 3 different cities, with only one site, is practically unheard of. With that goal in mind, I built three sites under a single domain, utilizing WordPress Multisite. All three sites can be conveniently managed under a single WordPress dashboard.
I installed an extremely easy to use drag-and-drop page builder, and then created a series of tutorial videos, so Vivien can add and edit her own content.