Project Type: eCommerce website design / development
Industry: straight razors / wet shaving supplies
This website project began as a website re-design, but quickly evolved into a content marketing project. I’m a straight razor shaver myself, and vintage/antique collector of razors, so I was the natural copywriter, blog and social media writer, and brand ambassador in this niche market. I also became involved in order fulfillment. Orders are sent out, with each item carefully bubble-wrapped, and an enclosed hand written card, with a wax seal on the envelope.
I'm a marketer first and foremost. The websites we build are only the platform on which we present content that converts its visitors into customers, thus beginning their outstanding customer experience.