I've been providing search engine ranking services to Squamish businesses since 1997. Back then, "SEO" consisted of monthly site submissions to Yahoo!, Excite, Magellan, InfoSeek, Lycos, etc. September 1998, Google came on the scene, and we soon realized that a 'pretty' website wasn't worth much without first page rankings on Google, MSN (now Bing) and Yahoo!. You need 'eyeballs' to have any hope of gaining leads and building new business from your website.
The landscape of SEO has undergone major changes over the past few years. Google’s Penguin, Panda and Hummingbird updates rendered many older SEO tactics obsolete, if not extremely dangerous. These updates to Google’s search algorithm fortunately removed many sites that were created just to clog up the results with low quality web pages and spam marketing.
Search continues to evolve. The need for skilled professionals that can help you create “findable” content and attract prospective customers to that information has never been greater than it is today. That’s a certainty that will outlive any SEO tactics, content marketing approach, SEO gurus and even the search engines themselves.
By 2015, SEO had become a content play. By publishing regular, high quality content on your website, that is relevant and extremely valuable to the reader, your search engine rankings will develop in a very natural way.
Cole Wiebe has been writing marketing copy professionally for 31 years, brought up in the trenches of magazine publishing. Whitewolf Design has been building websites, helping Squamish websites achieve top-10 organic rankings, for 21 of those years.