Whitewolf Design's president, Cole Wiebe, graduated with a photographic arts degree in 1983, and began a career in art and copy in 1987, working in the magazine publishing industry in the paste-up department. Within a few months he had advanced to become the lead designer and editor for one of the publications. He's been designing marketing materials and writing copy for 28 years.
Whitewolf Design originated in 1996 as White Wolf Airbrush. The name "white wolf", incidentally, comes from a nickname Cole picked up while working for two seasons as an ice road trucker, based out of Tuktoyaktuk, NWT. Cole has airbrushed everything from t-shirts to race cars, Harleys and wall murals, but that all changed when he purchased his first Wacom tablet/'digital airbrush' in 1997.
In February 1997, the shift was made from print to web design, under the name Whitewolf Design Co. SEO copywriting and optimization became a very important part of the business and in 2007 it was decided that the SEO and content marketing division of the business would be branded as Cole Wiebe + Partners, focusing on the Vancouver market, while Whitewolf would continue to be the Squamish web design and internet marketing agency.
Whitewolf Design has become an international creative agency, with worldwide clients.